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PRShots Digest brings you the latest retail news from Fortnum & Mason, Zalando, Revolution Beauty, Original Factory Shop, H&M, Timberland, Lyle & Scott and TK Maxx. Plus articles on 9 ways to grow repeat buyers, why regional media isn’t dead, how AI can help marketing and more.
To see the latest news go to our Twitter account @prshotsr
THE LATEST RETAIL INDUSTRY NEWS
Paperchase to close all 106 stores as no buyer found
All the remaining 106 Paperchase stores are to close as administrators Begbies Traynor failed to find a buyer for the retailer’s remaining assets, resulting in 900 redundancies.
Delays in refunds see cash-strapped consumers forced to spend less
30% of UK consumers are spending less online because refunds take too long and they’re worried about their bank balance
TK Maxx sales may surge in 2023
Analysts believe TK Maxx is likely to see a strong growth in sales as inflation pushes bargain-hungry but brand-conscious customers to off-price retailers offering cheaper deals and promotions.
Fortnum & Mason boss calls for Sunak to agree Northern Ireland trade deal
Fortnum & Mason boss Tom Athron has urged the government to agree a deal with Brussels on trade rules for Northern Ireland after Fortnum’s were forced to stop exports due to Brexit.
Zalando to cut hundreds of jobs
German online fashion retailer Zalando said it is to "remove several hundred overhead roles" in the coming months because of the challenging economic environment.
Revolution Beauty to publish investigated FY22 audited accounts in March
Revolution Beauty is set to file results for the full year ended 28 Feb 2022 and will provide an update on the independent accounting investigation on or around 30 March 2023.
Shoppers are willing to wait longer for more sustainable delivery
The majority (69%) of UK shoppers are willing to wait for online orders to be delivered in one package rather than a number of deliveries and 65% expect the option of sustainable packaging.
The Original Factory Shop guarantees interviews for former Wilko and New Look staff
The Original Factory Shop has pledged to offer interviews to Wilko and New Look staff who are at risk or have been made redundant from the two stores.
Fashion veteran Harold Tillman signs deal to turn unused clothes into fuel
Ethical Fashion Group, co-founded by industry veteran Harold Tillman has teamed up with Hydrogen Utopia International (HUI) to turn unused clothes into carbon-free fuels.
TRENDS, STRATEGY AND TECHNOLOGY
Repeat customers are the lifeblood of successful e-commerce stores. Here are helpful tips for encouraging buyers for the long term.
Why ‘de-influencing’ isn’t the end of influencer marketing
Realtime’s Jen Kattar explains why the trend for ‘de-influencing’ isn’t the end of influencer marketing.
How AI can help your marketing right now
Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
Most regional print titles now have an online equivalent and social channels and we’re also seeing new, exclusively-online titles continuing to spring up.
How social advertising will evolve in 2023
The Mediaocean survey of over 600 advertising professionals shows marketers are planning to increase their investment in social advertising in 2023.
BRAND NEWS
Gucci launches Circular Hub to drive eco practices
Gucci has launched the “first hub for circular luxury in Italy” the Circular Hub based in Tuscany will cover everything from raw materials and design, to production optimisation and logistics
H&M’s next designer collaboration is with Mugler
Swedish fashion chain H&M has confirmed that its next designer collaboration will be with the House of Mugler, launching in spring.
Timberland 50th birthday sees launch of Future73 caspules
Timberland is marking the 50th anniversary of the original Timberland boot, with Future73, a design initiative including six “future-makers” who have been “reimagining” the boot.
Lyle & Scott bring childrenswear in-house
British menswear heritage brand Lyle & Scott will bring its childrenswear business in house for spring summer 24.
AND FINALLY x2
Meta ditches open plan office structure to bring back cubicles
Meta is bringing back-office cubicles and putting to end open plan office spaces in response to noisy video calls made to remote workers.
ChatGPT launches boom in AI-written e-books on Amazon
According to Reuters there were over 200 e-books in Amazon’s Kindle store in mid-Feb listing ChatGPT as an author or co-author
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending February 17th 2023?
1/ Easter
2/ Mother’s Day
3/ Cushion
4/ Floral
5/ Dress
6/ Blazer
7/ Candle
8/ Vase
9/ Wallpaper
10/ Plant
COLLABORATIONS ON PRSHOTS
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NEW BRANDS TO PRSHOTS
Curvy Kate lingerie and swimwear is designed to make women feel fabulous about their curves. With sizes from D to K cups Curvy Kate lingerie and swimwear ethos is to “Fit, lift, shape and comfort.”
Imp & Maker founded by entrepreneur Sarah Louise Fairburn to bring together food, drinks & gifts from established, emerging and exciting new names in the food & drink world for both home and corporate gifting.
Scamp & Dude was created by Jo Tutchener-Sharp, founder and previous MD of Beauty Seen PR and is famous for their signature leopard and lightning bolt print and vibrant designs, which features in their mens, womens, kids and baby ranges.
Hobbycraft was founded in 1995, and has since grown to be the largest arts and crafts retailer in the UK with over 100 stores across the UK, and has everything you need for art, knitting and crochet, haberdashery, papercraft, wedding and party, baking, jewellery making and more.
Silk & Lawn are a Brighton-based accessories brand creating beautiful handmade headbands, hair ties & turbans for little and grown-up people made from silk and Tana lawn cottons.
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Dune London has new kids shoe ranges for the summer
Tu Clothing has new SS23 imagery
PrettyLittleThing has a new ranges and collabs
Dune London Men’s has new SS23 ranges
Lipsy has new SS23 clothing, accessories and shoes for women and bridesmaid outfits
Monsoon has a new SS23 womenswear and accessories, kids swimwear and summer clothing and new eco-fabric Lenzing clothes
Barbour has new kids clothing and womenswear ranges
Marks & Spencer has a new denim collection and lingerie for its “Love your Boobs” campaign
Primark has new summer clothing, makeup, women and kids clothing, accessories and new KEM, bridal, Denim, and Varsity ranges.
Roman Originals has new spring and summer ranges
New Look has new swimwear and summer clothing drops
Very has V by Very swimwear and dresses plus Everyday womenswear ranges, handbags, shoes and accessories
Matalan launches the Papaya Curve range of clothes as well as new shoes and bags
River Island has new summer clothing and wedding outfits for him and her
Office has new men and womens ranges
TU Clothing has new ranges
Cotton Traders has new men’s and women’s wear
NoLoGo has new ranges for spring and summer
Fatface has the Fletchers in its new campaign
Radley has new ranges but check the embargo
See additional new clothing and accessories images from the last few weeks at
Regatta Cath Kidston Bryony Bel Threadbare Joe Browns Aspiga Oliver Bonas From my mother’s garden Cath Kidston TK Maxx Freemans Night Store Peacocks John Lewis F&F Bonmarché Deichmann UK George at Asda
Home and food
Cartwright & Butler has new Easter and Mother’s Day hampers and gift boxes
Cuckooland has new furniture
Dobbies Garden Centres has new things for the home, edible planting, patio furniture, house plants, chimeneas, pizza ovens, firepits.
Dunelm has new homeware and Easter gifts and decorations
The Range has Easter homeware and decorations, plus kitchen and homeware to keep you organised in 2023
Cardfactory has new Mother’s Day gifts
Wilko has hundreds of new kitchen, dining, bed, bath and living room items
National Trust shop has new Easter gifts
B&M has their new Ocean Tide and Simply Home ranges for the bedroom, bathroom, dining room and lounge
Next launches Easter collections as well as a new Tahiti, Stockholm, Arches, Valencia and Medley collections
Homesense has new SS23 home and garden items plus gifts for Easter and Mother’s day
Biscuiteers Baking has new ranges for Easter, Mother’s day and Father’s Day
Cutter & Squidge has Mother’s day and Easter hampers and goodies
National Trust Shop has new puzzles, gifts and things for the garden
Fritz Fryer has new lighting solutions
Cult Furniture has new tables and chairs
See additional new home images from the last few weeks from
Nest Furniture Village Fatface George Home Daisy Park Very Primark Home Oliver Bonas Cath Kidston TK Maxx Hotel Chocolat Sofology John Lewis Marks & Spencer Cambridge Imprint Designers Guild Matalan NoLoGo Avalana Dune London Luxdeco Designers Guild White Stuff Monsoon
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
PRShots Retail Alert
Days until Mother’s Day – 25
Days until Easter – 46
Days until Eid al-Fitr – 58
Days until Halloween – 251
Days until Singles Day - 262
Days until Black Friday – 275
Days until Christmas Day – 306
How to get your brand on the February Editorial Calendars, search engines and social media
Aside from continuing to keep an eye on those SS23 drops the first half of the month is about preparing for Valentine’s day issues and the second half is about getting ready for Easter. For Valentine’s day make sure everything has some of the keywords the media will be looking for eg gifts, pink, red, lingerie etc. For Easter make sure everything has some of the keywords the media will be looking for eg eggs, chocolate, easter bunny, easter egg, chick etc.
As we’re coming out of winter it’s time to start putting up images for the spring and summer. So anything related to getting out of the house is good, so get uploading images and adding keywords relating to summer outfits, swimwear, the garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que etc).
February Diary - Weeks/Months
In the UK it’s LGBT+ history month and in the US this is Black History Month. It’s a great month for food, we have Pancake Day, national Pizza Day and Bread Week (18th-26th)
Other events include;
Fairtrade Fortnight (Feb 27th – Mar 12th)
February is also National Bird Feeding Month in the US
February - Days
22nd – Ash Wednesday
26th - National Wear Red Day (Support for Heart disease)
How to get your brand on the March Editorial Calendars, search engines and social media
March is mostly about preparing for the big Easter holidays in April so make sure you are starting to include relevant Easter keywords, plus it’s also the time people make their first big getaway abroad so any keywords and clothes for warmer climes, loungewear, going out wear, swimsuits, bikinis etc should be added.
At the end of the month there’s Mother’s Day so try and get Mother, gifts, or Mother’s Day into your keywords for anything that seems appropriate. Also, if you have anything green then add the Keyword St Patricks Day.
Plus, as we’re now definitely in Spring, carry on adding those spring and summer-related images and adding keywords relating to the summer like swimwear, outdoor living, garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que etc).
We’re also starting to get ready for the bridal season – the peak is May to October – so If you have bridal wear or anything appropriate to weddings then start to upload it, and label it with the keyword wedding.
Lastly, it’s Oscar month so why not upload some smart suits and dresses and create an Oscar section for an evening watching the Oscars.
If you’re looking for more hooks to help promote your brand and products then see the list of days, weeks and fortnights below.
March Diary - Weeks/Months
In the UK it’s National Bed Month - Introduced by The Sleep Council and The National Bed Federation, it aims to raise awareness of the importance of sleep so push anything sleep-related. it’s also the British Heart Foundation Dechox month which encourages people to give up chocolate – cakes and biscuits - for the month! So, any chocolate, biscuit or cake alternatives should be pushed.
Interesting Stat: National No-Smoking day was originally on Ash Wednesday when it was started in 1984. It was moved to the second Wednesday in March as, while it’s less easy to remember, the date doesn’t move around the calendar quite so much as Ash Wednesday does.
Other events include;
Ovarian Cancer Awareness Month
Fairtrade Fortnight (Feb 27th – Mar 12th)
British Pie Week (6th-12th)
British Science Week (10th-19th)
Butchers Week (6th-12th)
World Autism Awareness Week (Mar 27th – Apr 2nd)
Ideal Home Show (Mar 17th – Apr 2nd)
London Bridal Fashion Week (19th-21st)
National Fragrance Week (20th-26th)
March - Days
1st – St David’s Day
2nd – Dr Seuss Day (US)
2nd – World Book Day
3rd – World Wildlife Day
3rd – World Hearing Day
4th – World Obesity Day
5th - Passover Begins
7th – Holi Hindu Festival
8th – International Women’s Day
8th – No Smoking Day
12th – The Oscars
13th – Commonwealth Day
13th - Passover Ends
15th – Spring Budget Day
17th – St Patrick’s Day
17th – World Sleep Day
17th - Red Nose Day for Comic Relief
18th – Global Recycling Day
19th - Mother’s Day UK
20th – First Day of Spring
21st – International Day of Forests
21st – World Poetry Day
22nd – World Water Day
22nd - Start of Ramadan
25th – National Bridesmaids Day
26th – British Summertime Begins
26th – Oxford and Cambridge Boat Race
31st – Wear a Hat Day (Brain Tumour Research)
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